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Offering a variety of services to assist travelers and advertise the airline in the area, Turkish Airlines' Sydney office in Australia is a crucial center for the carrier's activities. Situated in a major Australian city, the office helps customers with flight queries, ticketing, and loyalty programs like Miles&Smiles. It also manages special requests, corporate travel, and crisis resolution. By organizing alliances, sponsorships, and promotional initiatives, the Sydney office of Turkish Airlines contributes significantly to the airline's marketing and public relations efforts and aids in its expansion throughout the Asia-Pacific area.